The day after Watches & Wonders is always a rough one. The night before, we had a fantastic party at Lucid Studios in Geneva, where the community came out in full force, and the drinks flowed. Afterward, the Hodinkee crew ordered some pizza to the hotel and stayed up late bonding before we all went our separate ways the next day. My flight was early and then delayed, not long enough to get any extra sleep but just long enough to be a tease. And then airport security (as always in Geneva) searched both my carry-ons because they were flummoxed by camera equipment. Then I see it. Something to make me happy. The Swatch store in the Geneva airport terminal.
I’d resisted the MoonSwatch craze until Saturday morning. I thought about lining up on day one, way back when, as well as quickly realized I liked sleep more. Some of the original releases were cool. Heck, I even covered the actual Moonshine release in Times Square and also was told that there had been a few left and I could have gotten one. But by the time I found out, I was already home in sweatpants. That all changed on Saturday. There were about a dozen people in line. One guy had a bunch of boxes open trying on the Sample x Omega "MoonSwatch Mission To Moonphase" Snoopy within the original white and comparing it towards the Swatch x Blancpain "Ocean of Storms" black diver. A few others were standing around waiting for their friends to complete their purchases, most of them grabbing the particular newer "MoonSwatch Mission To Moonphase" Snoopy - “New Moon” within black. Some guys have been playing with typically the UV torch given with the purchases by the sole sales associate who was there to contend with a bunch of tired watch lovers hot off Watches and Wonders. 1 young maybe - perhaps 16 - had dragged his family to wait with him in line and had been thrilled with his black Snoopy. When I got to the counter I asked if I could buy both. The woman asked basically was alone and (hearing someone else try to fib their own way into a second along with fail) I admitted I was and took the black “New Moon” model, which I figured would get worn more.
It seemed appropriate. Four of the 12 individuals on the Hodinkee team inside Geneva that week got the dark Snoopy MoonSwatch. One person- the ever on-brand James Stacey -- got a Swatch by Blancpain dark-colored diver in addition to immediately swapped the strap for a tan NATO. We made my way to the bench to sit down and look at my first MoonSwatch plus ended up next to a Japanese businessman who I saw has been packing any white Snoopy away in his bag. I actually held mine up and even gave him a little nod. We started talking, formally exchanged business cards, and that's when I realized he worked for a watch brand (I won't say who) and, like me, ended up being just looking for something to create him smile before heading home. Turns out he was also a Hodinkee reader. I asked your pet I could borrow the watch in order to photograph and he graciously agreed. I won’t go on much longer but after comparing the two, I’m still unsure easily made the right choice. The white-colored model is unmistakable from a distance, while the african american Snoopy is a bit more reserved - that’s more the speed. I also couldn’t figure out how to set often the moonphase to be able to something much more photographic, however was too tired to read the instructions. As I gave him his watch back, another gentleman from Japan sat on the other side of me. He was also wearing the new Snoopy MoonSwatch, fresh from the box. So if you’re started home from Geneva right after Watches and also Wonders, stop by the Swatch store inside the airport and let me know if you pick something upward. Maybe you’ll even make a few buddies.